The best seasoning to put on ribs to achieve flavorful, fall-off-the-bone tender bites isn’t a liquid sauce or a marinade. It’s all in the rub baby, a homemade dry rub made from spices and herbs you probably have sitting in your pantry right now.

When I was a novice rib cooker, I thought you cooked ribs just like a steak or a hamburger—you simply put the uncooked ribs in the oven or on the grill, then slathered them with bbq sauce to cook until they were just cooked through. What resulted from that bonehead technique was ribs that were flavorless, tough, and in the end were scorched to a burnt crisp thanks to the sugars in the barbecue sauce.
What I didn’t know is ribs need time…low and slow cooking time in the oven or in the smoker to break down those tough fibers and tenderize. I also learned (and as any award winning rib pit master knows) the key to great ribs is a generous rub of seasonings that soak into and permeate the meat, drawing out the moisture to tenderize and add flavor over several hours—or even days—of refrigerated marinating time.
Dry rub recipes created by those pit masters are more closely guarded than their social security numbers. My brother-in-law, a Texan with a penchant and passion for grilling and smoking came up with this dry rub combination years ago and dubbed it his “magic dust”. And now this my husband’s go-to. It’s the real secret to the best barbecue baby back ribs and seasoning chicken, pork chops, steaks or other cuts of beef. He’s never been good at keeping secrets, so now his magic dust recipe is about to become your secret ingredient, too.

In This Post
How Do You Make a Dry Rub?
Dry rubs are incredibly easy to make in your own kitchen with a simple combination of herbs, spices, salts, and sugars you likely already have in your spice cabinet and can easily be adapted with a little more of this and a little less of that to suit your tastes.
There are four components that make up a rub that will not only flavor your meat but also tenderize it too.
The best seasonings to put on ribs:
Salt: We always use kosher salt instead of table salt because it simply tastes better. Kosher salt is iodine-free so it doesn’t have that chemical-like taste and while may or may not be blessed by a rabbi, the larger crystals are ideal for drawing out moisture in meat.
Sugar: Brown sugar adds a caramelized, molasses flavor to the meat and doesn’t burn as quickly as processed white sugar for longer cooking times.

Herbs and Spices: Varying your combination of herbs is something to play with and while the seasonings may taste intense on their own, once they’ve melded into the meat add just the right amount of flavor.
Herbs and spices to use in your dry rub:
- Sweet paprika
- Dark brown sugar
- Freshly ground black pepper
- Chili powder
- Garlic powder
- Dry mustard
- Celery salt
- Kosher salt
- Cayenne pepper

This rub can easily be made ahead and doubled or even tripled then stored in an air-tight container to stay good for months.
To season your ribs, rub the seasoning generously on both sides of the rib racks and wrap in plastic wrap or aluminum foil, then refrigerated for at least 4 hours but optimally 24 hours and up to 48 hours.
Slow cook your ribs in the oven or pressure cook in the Instant Pot, then finish off with barbecue sauce on the grill or broiled in the oven.

More BBQ Recipes You’ll Want to Make Too
- The Secret to Grilled Baby Back Ribs
- Raspberry Chipotle BBQ Sauce
- Raspberry Chipotle Barbecue Ribs
- The Best BBQ Baked Beans
- Southwest BBQ Chicken Salad
If you make this recipe, please let me know! Bookmark this recipe and leave a comment below.

The Best Dry Rub for Ribs
Ingredients
- ¼ cup sweet paprika
- 3 tablespoons dark brown sugar
- 2 tablespoons pepper
- 1 tablespoon chili powder
- 2 teaspoons garlic powder
- 2 teaspoons dry mustard
- 2 teaspoons celery salt
- 1 teaspoon kosher salt
- 1 teaspoon cayenne pepper
Instructions
- Add all of the ingredients to a bowl and whisk until combined. Rub generously into ribs or roasts and refrigerate for at least 4 hours or up to 48 hours.
- Store the rub in an airtight container for up to 6 months.
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